The Brain Song is marketed as suitable for almost anyone, from young adults trying to improve academic performance to older individuals concerned about memory decline. Because it is non-invasive and drug-free, it is considered a low-risk intervention with minimal side effects. Users appreciate that there is no dependency or chemical intervention involved, which makes it an attractive alternative to nootropics and other cognitive-enhancing supplements. Its digital format also allows for instant access, making it convenient to start without complicated setups or ongoing subscriptions.